"The fact they're going to support ads in the service right out of the gate is also unique. "What's unique about Facebook's approach is the focus on free-to-play games," said Lewis Ward, an analyst at IDC.
#WILD ONES FACEBOOK GAME 2016 ANDROID#
Instead, the service will launch on Facebook's Android and desktop versions. Apple is essentially locked in a war with much of the rest of the tech and gaming industries about its rules for games and commerce on its mobile devices. Unsurprisingly, Facebook's new gaming service will not work on Apple's iOS, at least for now.
(Rubin, a longtime game executive, transferred from Facebook's virtual reality operation to its Gaming division in the spring.) "You want to be able to deliver whatever type of game you want to deliver to the widest possible audience. "If you want to reach more of the gaming audience, you have to deliver more advanced graphics and experiences, and that is the cloud platform," Jason Rubin, Facebook's VP of Play, said in an interview last week. Yet mobile is generally thought to represent at least half of the global $160 billion video game industry.Īcquired the Spanish cloud gaming company PlayGiga for about $80 million last year, but the contours of Facebook's overall cloud gaming plans had remained shrouded until now.
When Facebook shifted to a mobile-first strategy, games largely fell by the wayside for the company. And along with instant gameplay comes instant marketing: Now, a Facebook ad for a video game may sometimes let users actually play the game itself.īroadly, Monday's announcement appears meant to reposition Facebook as a major mass-market gaming platform for the first time since the FarmVille era a decade ago.
#WILD ONES FACEBOOK GAME 2016 FULL#
The initial goal for the new cloud service is to let users instantly play full mobile-quality games within Facebook without having to download them from an app store. With Player Names, Facebook appears to be officially embracing selectable alternate identities for the first time. While other tech behemoths - including Amazon, Google, Microsoft and Nvidia - have aimed their cloud gaming strategies at big-budget "AAA" titles, Facebook will attempt to leverage new data centers and its planet-spanning user base to reshape the world of casual free-to-play games.įacebook will allow users to create an alternate "Player Name." While the company has allowed pseudonyms in the past in limited cases, Facebook has long emphasized the importance of real-name identities across its services. Revealed a broad new cloud gaming strategy aimed at upending the lucrative and fast-growing mobile games ecosystem.
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